 | Summary |
Marketing through Benchmarking and International Rankings?!
Many universities in Europe nowadays strive for a market position on the global scale, thereby following the US, Australian and of course British Higher Education Institutions (HEIs) that have been active on the global market for decades. The article analyses in which way the instruments of ranking, rating and benchmarking may have an influence on (and from the perspective of the universities could be used for) the marketing of European HEIs.