Higher Education Institutions Need Strategies for the Digital Age

Digitalization is changing our higher education institutions – a transition that needs to be shaped. Higher education teaching and learning would particularly benefit from comprehensive use of digitalization. Nevertheless, most German higher education institutions are far from adopting a strategic approach. It is now time for higher education leaders to assume responsibility for developing strategies for the digital age. To this end, we analyze two approaches. Digitalization can contribute to modernization, for example, by helping an institution to overcome existing challenges such as an increasingly heterogeneous student body. Going further, higher education institutions could also use digitalization to enhance their profiles and link it closely to a specific institutional identity. Using national and international case studies, we depict various options for enhancing one’s profile, some of which are only made possible through digitalization.