Higher Education Institutions Need Strategies for the Digital AgeDigitalization is changing our higher education institutions – a transition that needs to be
shaped. Higher education teaching and learning would particularly benefit from comprehensive
use of digitalization. Nevertheless, most German higher education institutions are
far from adopting a strategic approach. It is now time for higher education leaders to assume
responsibility for developing strategies for the digital age. To this end, we analyze two
approaches. Digitalization can contribute to modernization, for example, by helping an institution
to overcome existing challenges such as an increasingly heterogeneous student body.
Going further, higher education institutions could also use digitalization to enhance their
profiles and link it closely to a specific institutional identity. Using national and international
case studies, we depict various options for enhancing one’s profile, some of which are only
made possible through digitalization.